Real Estate and Hospitality are one of the fastest growing sectors of Georgian Economy. Over the recent years Georgia has seen a dynamic growth of international visitors, in 2015 the number of international visitors reached 5.9 million while the population of Georgia is 3.7 million people. Number of international tourists’ arrivals is expected to grow by 8-10% during the next five years (Source: Colliers International Georgia, Hospitality & Real Estate Sector Research 2015).
Already-operational international hotel chains include Sheraton, Radisson, Marriot, Rixos, Holiday Inn, Millennium, Best Western, etc. Most international hotel chains in Georgia are positioned in the higher segment, there is untapped potential to develop mid class hotel brands.
Continuous Increase of International Visitors
According to UNWTO (World Tourism Organization), among European countries Georgia had one of the highest growth rates of international tourist arrivals during last three years. The average annual number of international travelers from 2007 has been increasing by 23% yearly.
Rich Natural and Cultural Resources
Distinctive among the world’s nations with its biodiversity, Georgia boasts rich natural and cultural resources and is home to more than 12,000 historical and cultural monuments, four of which are included in the list of UNESCO World Heritage Sites.
Georgia is a regional center located on the shortest route between Europe and Asia. International visitors enjoy easy access by three international airports (Tbilisi, Batumi and Kutaisi), modern railway and visa liberalization system. Georgia has Visa Free Regime with Citizens of 94 countries and additionally holders of valid multi visas or/and residence permits of 50 countries may enter and stay in Georgia for 90 days within one year period.
Various Type of Resorts
Adjara Region is famous for its black sea coasts and bright life style, while winter resorts offer an extraordinary experience including free ride and heli-skiing. With Tskaltubo medical and wellness resort Georgia is a unique wellness and SPA destination in the Region. For those who enjoy gaming, Georgia can provide a high quality gaming experience equal to world class gambling destinations without the restrictive legislation.
Georgia offers significant potential to develop hotel & leisure, residential, retail and office premises. According to A.T. Kearney, Georgia is “an under saturated small gem” and ranks 6th in the Global Retail Development Index 2015. Additionally investors can benefit from the growing demand on “A” class office buildings and entertainment facilities.
Batumi, Adjara - Summer Tourist Center of Georgia
Batumi is the second largest city and the most popular seaside destination in Georgia. Batumi serves as an important tourist and commercial center. The City is famous for its fusion of historical and modern architecture, high-rise landmark buildings, sandy and stony beaches and admirable landscapes. Number of international visitors reached 1.6 million in Adjara Region in 2014 and as a result demand for hotel rooms has been growing rapidly during last years. There are already several brand hotels in Batumi and several new ones are in the pipeline. Currently Batumi International Airport serves more than 15 destinations through 11 different airlines.
Gonio, Adjara - A Mixed Resort Development Opportunity on 315 ha Land Plot at the Black Sea Coast
Gonio is one of the oldest inhabited areas of Georgia. The first settlements in Gonio appeared in VIII-VII B.C. Old Gonio territory is famous with its historical architecture, the Gonio fortress, stony beaches and admirable landscapes.
In addition to already developed Gonio resort, there is an untouched 315 ha land on Black Sea coast available for further development. According to the new development plan, Gonio Resort will be a new sea-side destination next to popular sea resort Batumi. It will offer a new level of resort lifestyle not currently available in Georgia. Gonio will be an international standard leisure-led mixed-use destination. Gonio feasibility study and development plan was prepared by Colliers International in association with HOK.
GONIO RESORT DEVELOPMENT PLAN COMPONENTS
Gudauri, located on the southern slopes of the Caucasus Mountain Range, is a unique ski resort and a famous brand name in CIS countries. 5 months of permanent snow and elevation of 2,196 m terrain create ideal conditions for further development of Gudauri resort. The resort is just 1.5 hour drive from capital city Tbilisi.
Ski facilities in place - ski cable way of 20+ km; ski trails, ice rink, bike route
Real estate development opportunities
More than 50 ha land development for hotel, food and entertainment facilities.
Ski lift construction opportunities
Gudauri terrain has potential of the additional 80 km ski lifts expansion (21 additional ski lifts).
Goderdzi is ideally situated at an elevation of 2000m in Adjara region. The resort offers an attractive and welcoming environment throughout the year. Untouched mountains and wilderness create a fantastic setting in the winter and summer. 5-6 months of permanent snow, elevation range of 1700-2400m and 150 hectares of skiable terrain create ideal conditions for further development of Goderdzi resort.
Real estate development opportunities
The Goderdzi village center is supposed to be developed as a heart of the destination, surrounded by the several hotels. Residential real estate area will be developed at the perimeter
Ski lift construction opportunities
Goderdzi terrain has potential of the additional 35 km ski lifts expansion (8 additional ski lifts) increasing ski lifts capacity by 7500+ skiers per day
Svaneti (regional center - Mestia) is a historic region in the northwestern part of Georgia. Svaneti is becoming a place for year round fun and adventure with an array of rare wildlife, flowing rivers and lakes, majestic alpine plateaus next to UNESCO heritage sites.
Winter in Svaneti offers ideal ski slopes, 6 months of permanent snow, elevation range of 1400 – 2500m, and Olympic standard downhill track with 988m vertical drop. Highest peaks for skiing to include Tetnuldi (4,974 m) and Hatsvali (2347 m). Winter plateau Tetnuldi has become one of the main ski lovers’ direction in CIS countries.
Investment opportunities in real estate - creation of new hotels, aparthotels and entertainment centers.
Ski lift construction and development opportunity - Mestia terrain has potential of additional ski lifts construction (1400m length with capacity of 1000 passengers/hour)
Racha is located in the north-western part of Georgia on the southern slopes of the Central Caucasus. Racha is famous for its mountains, mineral waters, ‘Khvanchkara’ wine region and cultural monuments. Racha has three main tourism destinations: Shovi, Utsera and Shaori.
Real estate & hospitality development opportunities
Shaori - internationally branded lakeside hotel and spa hotel (lake-view, full-service 4* hotel with 125 rooms)
Shovi - Internationally branded climatic resort hotel and spa hotel (4* with 105 rooms, in- and outdoor wellness facilities); 40 private chalets for sale of high build quality with private saunas/hot tubs
Utsera - an 80-key, independent (non-branded), midmarket hotel with spa and medical department with mineral water based treatment rooms (Medhotel Utsera – House of Gastronomy and Showroom)
Tskaltubo is a famous medical and wellness resort in CIS countries. The city is located in Imereti region, west part of Georgia, 9 km away from Kutaisi International Airport. The historical documentations and the potential for story telling about famous people are enormous in Tskaltubo (Even Joseph Stalin used to have a “Dacha” in Tskaltubo). Tskaltubo has already established infrastructure with the historical attractions nearby (restored by the World Bank and MDF-Municipal Development Fund of Georgia).
In terms of the offered products and services, Tskaltubo has the opportunity to develop in all fields and to become the leading Medical and Wellness destination in Europe.
Tskaltubo water is characterized by unique therapeutic qualities - best for treating problems of locomotor system, heart, bronchial asthma, digestive, diabetes, nervous systems, hypertension, gynecological, musculoskeletal system. Tskaltubo water is a perfect solution for anti age & Bbauty & weight loss treatment, thus it’s the sole exception not causing redness of the skin after SPA procedures.
Subtropical climate, Rich Nature (More than 150 type of trees; 3 Recreational zones). Average annual temperature of +14.6 C, with average low of +5.3 C and average high of +25 C (2,000 hours of sunshine annually).
Renovation of 16 state owned sanatoriums into luxury hotels, medical and wellness centers.
Tskaltubo has potential to develop gambling facilities, MICE and sport tourism centers, amusement parks, shopping and retails centers.
Gambling is legal in Georgia, that gives the country a unique competitive advantage in a region where other countries ban or restrict gaming business. Visitors from Turkey, Russia, Azerbaijan, Armenia, Israel and the Middle East are already attracted to Georgia for gaming. The gambling business is fully decimalized in Georgia.
Permits and Licenses for Casino, Slot Machines, Table Games, Bookmaker, Bingo, Lotto are issued for 5 years
Annual Casino Fee - 5 000 000 GEL with several exceptions
Exceptions vary according to the location of the company:
Tbilisi is the capital of Georgia and the key destination for tourists and business travelers. The city has remarkable historical heritage and different tourist attractions.
The number of multinational companies operating South Caucasus and CIS headquarters in Tbilisi is increasing steadily, which ensures Tbilisi’s position as a regional business hub.
The city benefits from growing international, regional and local visitors.
Over the last 5 years, hotel annual occupancy rates in Tbilisi have been above 70%.
JSC Partnership Fund (PF) is a largest state-owned investment fund, PF’s main objective is to promote investment in Georgia by providing co-financing (equity, mezzanine, etc.) in projects at their initial stage of development.
The Georgian Co-Investment Fund (“GCF”) is a 6 bln USD private investment fund, with the mandate to provide investors with unique access through a private equity structure to opportunities in Georgia’s fastest growing industries and sectors.
Georgia has two unique Free Tourism Zones Anaklia and Kobuleti that offer prepackaged hotel projects, free casino license for hotel capacity over 80 rooms, free land and certain tax exemption.
Adjara Group Hospitality is one of the fastest growing companies in hospitality sector of Georgia. The Group currently owns and operates 3 Hotels: "Holiday Inn Tbilisi", "Rooms Hotel Tbilisi" and "Rooms Hotel Kazbegi".
Major Chinese company Hualing Group invested in one of the largest real estate projects in Georgia. The 150 million USD 350,000 m² “Tbilisi Sea Residence” has created more than 2,500 jobs.